Corporation was set up with the sole intent to help the artisans
to market their unique handicraft skills in the Jute sector.
Having achieved that to a reasonable extent in the local market,
it is felt, time is ripe now to explore international markets and
let the world know about this useful Golden fiber.
Though, little known till the recent past, the demand for Jute
handicrafts are on a steady rise. This is mainly due to its
Eco-friendly and Bio-degradable nature and also being cheap.
Exquisite, designer value added products can be crafted from this
Golden fiber. The products include
Jute slippers, Jute Coasters, Jute bags, Jute table mats, Jute
floor covering, Ladies Jute vanity bags, Jute Hammocks, Jute
hanging chairs, Jute wall hangings Jute wall pictures, Jute
sculptures, Interior decoration items like partitions, motifs,
wall decors and other Jute handicraft
items. These items are 100% Bio degradable products and are
greatly being used in the home, office, interior decoration, apparel
& fashion, tourism and hospitality sector.
Jute value added
products are manufactured by small units comprising of artisans from family based/owned small sized production units with small amount of capital whose production process is based mostly on local raw materials, inherited artistic skills and simple indigenous technology. These units operate in both rural and urban areas.
The maximum number of workers in a cottage industry unit is 20 and uses indigenous technology and is not run by
For a photo catalogue of the various value added products please visit our "Products"
section which is navigable from the right hand column of this
Cottage industries provide economic opportunities for the poor or the middle-income section of people through employment and income generation.
Especially in low income and technologically underdeveloped
communities in India. Traditionally, cottage industries have been rural-based, but in course of time and with technological advancements, they spread to urban areas to avail of transport and marketing facilities and financial support from institutional sources.
Marketing of the
products and availability of finances of the cottage industries
are viewed as the most important deterrent factors for the artisans
to go in for a larger volume of production. This is due to the
fact that since almost all the members of the family / community
are engaged in the production area, they find little time to spare
for running around and spend time in grabbing marketing
opportunities. The rural and semi urban base also contributes to
this factor. This apart lack of knowledge as to the existence of
markets and their techniques of exploiting and documentation hold
In order to overcome
such bottlenecks in Marketing and Finance and to ensure that the
artisans get the proper return / price from the unique class of
products which are generated from their individual skills, we have
come forward to help them out in these areas.
We try to secure orders for their products globally and based on
our order bank we place orders on them and also make substantial
advance payments for raw materials and labour. Once the products
are ready we lift the materials by making full payment only. This
factor compels us to service orders only where financial
arrangements are fully secured.
We are based in
Calcutta, West Bengal, the heart of Jute cultivation and
manufacturing area of India which gives us the competitive
advantage of sourcing of raw materials and easy access to the
artisans. This in turn enables us to offer most competitive rates
for the products and enables us to reduce the cycle time in terms
of servicing our esteemed clients orders.
Jute Slippers being
a comparatively new line of product, being marketed by us, gives
our buyers to deal with a unique product much ahead of its
competitors and for its varied uses, elegant appearance and
ethnic touch, it is gradually but surely entering the fashionable
footwear market. Being a new product, the capacities for the
present are low but with the volumes of enquiries that are being
generated, we are sure to be able to enhance the capacities within
a reasonable time.
On the design front, though there can be a combination of the
various designs that have been on display in the website, we encourage our buyers to suggest their own
designs and we in turn are also trying to develop innovative ways
to improve upon our own
Mrs. Ruma Dutt
1/2, Prannath Pandit Street,
West Bengal, India.
Tel:- +91-98300-53946 (Mobile)
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